Friday, 1 August 2014

Remember to take 1 minute of your time to sign our petition

If trademark infringement, disrespect, corporate abuse, mockery of faith and belief, customer neglect, basic human moral and compassion mean anything to you:


Whether you are a Jew, a Chrsitian, a Muslim, a Hindu, undecided it doesn't matter. Would you sit around and watch someone tarnish something dear to you? NO

This might not be a bombing of a hospital in Gaza or front page news material; I understand that and nobody is claiming it is.  It needs to be noted that it is something that has dragged out not because hundreds of thousands of Sufis have nothing better to do but sit around and hashtag takeoffjustlogo all day but because there has been close to 0 compassion or apology shown from the Cavalli corporation.This has been an ongoing situation and we ask for the support of our friends and global community to support our campaign.

Roberto Cavalli needs to understand that if you choose to ignore a mistake it does not vanish nor is this an easy fight just because we are a faith group. Trademark law exists for a reason, it is a whole branch of law thought in law school not for fun but because we as a society chose that it is important to maintain respect between ideas and designs the same way we are thought in elementary/primary school to not copy.

Sunday, 29 June 2014

Sufis accuse Cavalli of 'exploiting' sacred symbol - World Israel News | Haaretz

Sufis accuse Cavalli of 'exploiting' sacred symbol - World Israel News | Haaretz


Yesterday someone asked me what I aim to achieve by protesting:

Not to let this Sufi faith emblem become another mediocre fashion design on a shoe or bikini! You can agree or disagree, tell me are gonna lose or win, tell me the odds, tell me how it's not identical …  

it won't stop me from protesting outside Roberto Cavalli or tweeting about it. It doesn't change the fact that in my opinion it's similar or to add to that statement that hundreds of thousands also share my opinion.

For follow up blogs regarding the protest :

Sunday, 22 June 2014

Upcoming demonstrations 
25th June Paris
29th June Chicago
12th July Vancouver


Thursday, 19 June 2014

Well there is a saying about you build your own environment….

If corporations continue to have only one goal in mind - PROFIT and take no responsibility for their actions then yes the world around you will contain nothing but animals because you yourself have chosen to pursue the animal characteristics of selfishness (depending on animal).

Saturday, 31 May 2014

Wednesday, 28 May 2014

I'll be covering the Cavalli protest tomorrow @V&A museum in London on my blog

Be sure to check both my own and the official account below


for live up dates

Wednesday, 21 May 2014

Why is Cavalli insisting on ignoring Sufis worldwide?

When you twitter search #cavalli there is no excuse the evidence is there; deliberately ignoring thousands! Twitter might just be one platform but this has gone on long enough and a statement needs to be made from the company.

Sufis have been ignored for far too long and have promoted(if that's even the correct word) nothing but peace and knoweldge in the areas in which they live. We live in a time where civil wars are never ending and hatred towards religion is on the increase. We need to step up and recognise the peaceful people amongst them so that the rest follow suit not ignore them. Politics and finance have no place in religion and spirituality in my opinion.

 It is not surprising to see a quiet group of students feel hurt and upset on twitter by the recent behaviour of Cavalli regarding their add campaign "Just Cavalli". For corporations to turn their heads at times like this just confirms the idea that it's a corporate jungle out there where each is out for their own profit. It's just such a shame that this time it came at the cost of a 1400 year old emblem of a school.

Sufism due to its the nature and practice is seldom mentioned in the news or media. For Sufis, it is also not something to be used for gaining recognition or status. BUT this does not mean that the people lack feeling or emotion and that offence is not taken when something close to their hearts is misused as a sex symbol .

Monday, 19 May 2014

I personally have no interest in tarnishing a companies reputation; I do ask the same in return. The difference is that the symbol is very old and much more sacred than a fashion logo. 

Fair enough if you don't get that. What I do expect however is basic common sense, basic integrity, basic human compassion and understanding. Unfortunately I must be naive as in the world of corporations and financial gain none of the above have a place. 

This is the future of fashion …. compainies no longer offend people (this is a given) but thanks to technology we make it worse ten fold as it spreads like a virus. We live in a society where children know the McDonalds logo before they develop a full vocabulary. Logos surround us every day with or without us knowing. 

So yes it does matter. It matters to me! Logos are everywhere and they must be CLEAR 

If the logo of a  pharmaceutical drug and a candy bar were similar we would be in big trouble. No? 

quote of the day

“Tell yourself at every step in the design process that someone has undoubtedly already thought of this and what can you do to really set it apart. In design, and particularly logo design, the pessimistic axiom that “everything has already been done” is becoming more and more true, and it is only the virtuous designer who can continue to stand out in a sea of sameness.”


Friday, 16 May 2014

Link for the Photoshop story - courtesy of Huffington Post
I don't know if you all remember when this image of Beyonce was released last year….
as you can see it was heavily photoshopped and I don't even want to get into how this image is screaming WRONG !

This isn't about airing Cavalli dirty laundry as it was acknowledged as a mistake and is in the past. But it just leaves me to wonder how many mistakes a PR company as high in profits as Cavalli makes in a decade?

Having a teenage sister this is not what I would like her to aspire to in magazines but some girls unfortunately do and suffer as a result of acts of ignorance. It's not beneficial to anyone. And the solution is simple. Its research, it's researching about something before it's release to prevent offending anyone.

Thousands are currently upset regarding the Just Cavalli logo and have yet to even hear a response. Why?

Why shy away from faith groups? Aren't they people too?

Thursday, 24 April 2014

The Irony

Please read the following article 

it might just make your day 

Roberto Cavalli Thinks Michael Kors is 'One of the Biggest Copy Designers in the World'

Saturday, 19 April 2014

here is an apple

Here is an apple rotated 90 degrees left

It's still an apple right?

image obtained from

Sunday, 13 April 2014


Where is the respect?

I understand it's very difficult to be original these days with so many logos already trademarked. However what I don't understand is the lack of respect big corporations have for faith groups or anyone other than themselves to be honest. Cavalli needs to at least acknowledge the similarity instead of ignoring my own and others effected by their campaign which has been running for a while.

I understand it is of great 'inconvenience' to re market and re stock a brand who's products already exist in mass quantities around the world and is familiar to the eye however the point is RESPECT. I would expect as a customer that Cavalli takes responsibility for their actions as they turn over a nice profit each year. I would have assumed they conduct careful market research before re-launching their logo, surely they have the resources and staff. Nevertheless whether they knew or not is not the point as it is already public, the question is what's next?

How likely am I to want to buy a product from them when they have not publicly acknowledged their wrongdoing?

Biology Student
Fashion enthusiast, shopper
and disappointed blogger

Wednesday, 9 April 2014

"The tattoo is a snakebite ….. Sign of Seduction."  Model - Georgia May Jagger (1:14)

Now can you see why the Cavalli campaign is so disturbing  

See the making of the Commercial link below 

The making of the commercial
not sure about trademark infringement law?
Day 6

Almost 1000 signatures on the petition

Sunday, 6 April 2014

<-------  Online search

                                                   but reality
"As far as I'm concerned, this logo belongs to MTO Shahmaghsoudi (the school of Sufism that I'm attending) and seems to be misused for this brand"

-Student from the School
Why did this turn into

This ??? campaign

Day 3 and already 500 signatures!

"Tired of big co operations thinking they can just get away with misusing and degrading sacred and religious symbols"

-Student of the School 

Saturday, 5 April 2014