Wednesday, 21 May 2014

Why is Cavalli insisting on ignoring Sufis worldwide?

When you twitter search #cavalli there is no excuse the evidence is there; deliberately ignoring thousands! Twitter might just be one platform but this has gone on long enough and a statement needs to be made from the company.

Sufis have been ignored for far too long and have promoted(if that's even the correct word) nothing but peace and knoweldge in the areas in which they live. We live in a time where civil wars are never ending and hatred towards religion is on the increase. We need to step up and recognise the peaceful people amongst them so that the rest follow suit not ignore them. Politics and finance have no place in religion and spirituality in my opinion.

 It is not surprising to see a quiet group of students feel hurt and upset on twitter by the recent behaviour of Cavalli regarding their add campaign "Just Cavalli". For corporations to turn their heads at times like this just confirms the idea that it's a corporate jungle out there where each is out for their own profit. It's just such a shame that this time it came at the cost of a 1400 year old emblem of a school.

Sufism due to its the nature and practice is seldom mentioned in the news or media. For Sufis, it is also not something to be used for gaining recognition or status. BUT this does not mean that the people lack feeling or emotion and that offence is not taken when something close to their hearts is misused as a sex symbol .


  1. Thank you for this post. It is hard to believe that the company has not made the slightest attempt at resolving this issue. A simple acknowledgment would have been a step in the right direction.

  2. Ghoncheh Dolatshahi21 May 2014 at 13:35

    Thank you for this clear post outlining the hurt that has been caused. Cavalli and his PR team seem to be adopting a tactic called BYHITS & TPWGA, to those who are unfamiliar with this term it stands for "Bury Your Head In The Sand and The Problem Will Go Away". Most businesses and mature adults will know that the only result of this strategy is for it to backfire big time. I hope Cavalli will realise the confusion and hurt he has caused and acknowledge his mistake.